Thanks to my friend James Hicks I found out that you can go live on Substack with 3rd Party Streaming Software using RTMP (RTMP stands for Real-Time Messaging Protocol and is a protocol used for streaming audio, video, and data over the internet)
With Facebook recently having live videos deleted after 30 days and the previous decision to make it difficult to go live to Facebook groups with 3rd party software, it seems like Facebook (Meta) does not have an interest in promoting live videos without causing extra work on the creator’s end.
Substack allows you to go live via the app on your phone but this new way (in Beta) will allow you to use 3rd party software like StreamYard, ECamm, Riverside, OneStream Live, and even Zoom to go live on your Substack page.
What does this mean? You can produce high-quality lives, interact with your audience you are building on Substack, and even gate the content. You could go live to just your paid subscribers.
Another advantage is the ability to build community with Substack. Your subscribers provide you with their emails and you can email them via Substack. I plan use this to build my community as I continue to evolve my writing and video journey in this space.
Let me know what you think of this feature and how you could see using it.
